Besides rockin’ jam jars, I wanted to bring this idea to life by creating a pop-up moment sponsored by Avocado Jam. When a new brand hits the market, the shopper might not notice it on the shelf. Continuing with the rock theme, Avocado Jam will have a pop-up taco truck at Bonnaroo. Along with delicious tacos, concert attendees can purchase Avocado Jam all while head-banging to their favorite artists.